The Inspiration Behind Senior Living Source
Senior Living Source began in 2006 as a marketing publication for Turnaround Solutions for Senior Housing: a small newspaper that shared information for seniors in a new and exciting format. For years, however, the resource sat neglected, always on the edge of our minds as a tool we hoped to resurrect.
Then, in 2019, we learned about a new statistic that shook us to our core: On average, the market penetration rate for senior living is 10% for age and income-qualified seniors.
Why is this number significant? Put simply: seniors are not looking into resources that could be helpful in their lives - even ones that are affordable to age in place better!
To put the statistic in context: if the market penetration for senior living increased by just one percent, every senior community in the country would be full with a waiting list.
That left us at a loss. Many seniors consider a decline in their quality of life as a part of the status quo. But it doesn’t have to be that way. There are too many resources out there for any senior’s quality of life to needlessly decline. The whole situation just doesn't make sense to us.
So, we agreed that the responsibility is in our hands to try and make it better. We have to be the change we want to see in the world (thanks, Ghandi!). We believe that change begins with sharing our knowledge and resources to help seniors live full and meaningful lives. If just one senior finds something that improves their quality of life, then it is a worthy endeavor.